Are You Coordinating Your Tweets With Your Facebook and LinkedIn Accounts? by Phyllis Zimbler Miller

By Phyllis Zimbler Miller

I’ve been working on a social media inventory for our Miller Mosaic Power Marketing clients.  What’s a social media inventory?  It’s a way to keep track of which social media activities are feeding in automatically to which other social media activities.

 

Let’s assume you have these main social media elements:

 

Twitter

Facebook personal page

Facebook fan page (for your business)

LinkedIn

BlogTalkRadio show

WordPress blog

YouTube channel

 

How to coordinate these accounts so that you are not repeating your efforts endlessly and are not repeating the same information endlessly to your followers?

 

We’ll start from the premise that Twitter will be our major update platform.  Thus we want our tweets to go into Facebook (both pages) and LinkedIn to update those social media accounts. 

 

Now for those of you who want all your tweets to go into these other platforms, you can use an application that automatically sends all tweets to these accounts.  Or you can use a selective Twitter account that allows you to control which tweets go into which other platforms.

 

For example, you’ll see that some of my tweets have #fb or #in at the end of the tweet.  I am using a selective Twitter application that lets me send these tweets into Facebook or LinkedIn only when I use these hashtag designations.  (Note that #li also works for LinkedIn.)

 

In terms of WordPress blog updates, these can go automatically into LinkedIn and Facebook through the WordPress blog applications on those platforms.  If I wanted my WordPress blog to go into Twitter automatically, I could use an application such as Twitterfeed.

 

Facebook offers the ability to automatically bring in your BlogTalkRadio show feed and your YouTube channel feed into Facebook.

 

Disclaimer: The above has a good chance of being accurate today.  Tomorrow the above information may not be accurate because every social media platform is busy adding new applications, tweaking older applications, and in general making it difficult to follow who’s on base.

 

Bottom line:  Make the best choices you can now for how you feed this information into your various platforms, and then revisit these choices every couple of months to see if these choices still work the way you want.

 

© 2010 Miller Mosaic, LLC

 

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant whose power marketing website is http://www.MillerMosaicLLC.com.  If you liked this article, you’ll love her FREE report on “How to Become a Twitter Marketing Expert” – download the report now from http://www.millermosaicllc.com/free-twitter-report