Fast Tweets Blog

How Often Should a Brand Post on Facebook?

How often should a brand post on Facebook? 

This is a very popular question asked of me by my business clients. The answer is ONCE a day, or every other day. A brand can post once Monday through Friday and not post on the weekends. The key is to not make your business or brand a nuisance to your Facebook fans.

One of my business client's asked me this question today after meeting with a Facebook advertising sales representative. The Facebook representative told her to post an update 3 or more times a day so not to miss anyone.

I was shocked! That is absolutely NOT what a brand should do on Facebook. 

Think about your own Facebook newsfeed. You get updates from friends, co-workers, family and brands. One thing you don't want to see is 3 updates daily from all your business pages. One post a day every day might be too much, so 5 posts a week might be tolerable. 

I get updates daily from my favorite baseball team, the Boston Red Sox. Some days they will post 4 or 5 updates and as annoying as it is, this is the only page I like that does this, so I am fine with it.  What would my Facebook timeline be like if every page that I follow posted 3 updates a day?

I would unlike those pages.

Do you know that the main reason a fan unlikes a page is due to the overposting by the brand?

Social media mis-management runs rampant today. Brands need to understand that they can harm their image by not using social media correctly. It is important to not become a nuisance to your fans and begin posting not more than once a day, five days a week.

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Nancy Brown founded FastTweets.com in 2008 and is one of the first Social Media managers in the U.S. She is available for consultations by emailing her at NancyBrown@FastTweets.com. You can visit  her on Twitter at:

http://www.Twitter.com/ABusinessGuru

http://www.Twitter.com/FastTweets

http://www.Twitter.com/BusinessTwitdex

You can Like her Facebook page at:

http://www.Facebook.com/FastTweets

 

New Facebook Fan Page to Post Funny Boot Camp Stories

Did you go to boot camp or basic training? Did anything embarrassing or funny happen to you or to someone in your unit? 

There is now a new Facebook page where you can post these funny and embarrassing stories: Funny Boot Camp. 

The web site was launched by the CEO of Fast Tweets, Nancy Brown. She had been in Marine boot camp in 1977, and with a son about to go to Army basic, she thought about all the things that had happened to her.  She could remember almost everything that happened to her in basic, and many of the incidents were very funny. She wanted to tell the world and there wasn't any way to do this, so she launched the Facebook Funny Boot Camp Stories page. 

So, if you have a story to post, or if you just want to read the funny stories, please Like the page and enjoy! I will warn you: You will smile and laugh as you read the stories!

Facebook Expert Friday is the Successful Way to Connect with your Facebook Fans

Did you know that many people do not visit your Facebook fan page wall, but rather connect with you through their daily Facebook News Feed?

Do you know that some people may never visit your Facebook fan page, yet are a fan of your page? They can do this by Liking your page from another web site or page on the Internet. After they Like your page in that manner they will begin seeing your posts in their News Feed. So, unless you invite them to visit your wall, or give them a reason to visit your page, they may never ever see your Facebook fan page. 

The normal person who is logged into their own Facebook personal page will see your Facebook posts through their NEWS FEED, not by going to your Facebook wall. 

So, what does that mean for you as a business owner? It means that you must find a way to pull your fans into your Facebook page. How can this be done? My company has a very unique way to connect with our fans each Friday morning.  We hold a Facebook Expert Friday session. 

We call this Facebook Expert Friday!

Each Friday from 11 am - 12:00 noon, the CEO of Fast Tweets, Nancy Brown, meets on her Facebook wall to answer Social Media and business questions from his fans. This session began at the end of Dec 2010 and it has become an instant success with the Facebook fans!

This technique of connecting with your clients and fans on Facebook is one of many techniques taught by Fast Tweets LLC to help your business use social media successfully. You can learn more about the social media management options we offer at http://www.FastTweets.com. You may contact us at tweets@FastTweets.com. 

You can connect with our CEO each Friday from 11 am - 12 noon for the weekly Fast Tweets Facebook Expert Friday session. Nancy Brown will be there to answer your Social Media questions and give tips and tricks to make you a success!

How to Acquire the RSS Feed for your your Facebook Fan Page Status Posts

The other day I had the need to acquire the RSS feed URL of one of my client's Facebook fan pages. I needed the RSS feed URL for the statuses, not the notifications. Twitter makes it easy to find the RSS notification URL, but not the status URL.  Since I had no idea how to set this up, I searched online for a couple hours until I found the simple answer. 

All you have to do is open your Facebook fan page while in Firefox. Then you will see the orange RSS feed logo to the right of the URL.  Click on the RSS logo and verify your account. Then, on the next screen you will have your RSS feed URL.  It was that easy! 

Learn How Facebook Ads Can Be Very Effective

Have you thought about using Facebook Ads? They are a very effective tool for targeting specific people ad areas of the country, allowing you to target by age, city, state, sex, profession, educational level, etc. 

I always have clients that ask my opinion of this advertising medium, such as a question asked today on my weekly Facebook Expert Friday session on the Fast Tweets Facebook wall. 

How does a Facebook ad appear on your targeted audience Facebook pages? Facebook is aware of the interests of their users and your ad appears on the right sidebar of the Facebook members that fall in your targeted audience selection.

Facebook has made it very simple to design the ad, choose your target audience, and then select the amount of money you want to spend daily on your campaign. I suggest that you run your campaign for a two week period, pause the ad, and then analyze your results. 

The results you will be looking for include: an increase in Facebook fans, website visits, calls to your company, or sales. What if you don't see any of these results in the two week period? I then suggest that you redesign your Facebook ad, review your targeted audience, increase the amount you spend daily and run the campaign for a second two week period. 

You can run your Facebook ad for any length of time that you desire, and you can stop it very easily in your Dashboard. I suggest that you give it a try and remember to analyze your results after the first two weeks. 

I would like my blog followers to keep me updated on their Facebook ads program. 

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Nancy Brown is the CEO of Fast Tweets, LLC. She manages social media networks for businesses, musicians, entertainers, etc. She is also a business consultant and can assist you in every aspect of your business. You may contact her at nancybrown@fasttweets.com.