Have you thought about using Facebook Ads? They are a very effective tool for targeting specific people ad areas of the country, allowing you to target by age, city, state, sex, profession, educational level, etc.
I always have clients that ask my opinion of this advertising medium, such as a question asked today on my weekly Facebook Expert Friday session on the Fast Tweets Facebook wall.
How does a Facebook ad appear on your targeted audience Facebook pages? Facebook is aware of the interests of their users and your ad appears on the right sidebar of the Facebook members that fall in your targeted audience selection.
Facebook has made it very simple to design the ad, choose your target audience, and then select the amount of money you want to spend daily on your campaign. I suggest that you run your campaign for a two week period, pause the ad, and then analyze your results.
The results you will be looking for include: an increase in Facebook fans, website visits, calls to your company, or sales. What if you don't see any of these results in the two week period? I then suggest that you redesign your Facebook ad, review your targeted audience, increase the amount you spend daily and run the campaign for a second two week period.
You can run your Facebook ad for any length of time that you desire, and you can stop it very easily in your Dashboard. I suggest that you give it a try and remember to analyze your results after the first two weeks.
I would like my blog followers to keep me updated on their Facebook ads program.
-----------------------------------------------------------------------
Nancy Brown is the CEO of Fast Tweets, LLC. She manages social media networks for businesses, musicians, entertainers, etc. She is also a business consultant and can assist you in every aspect of your business. You may contact her at nancybrown@fasttweets.com.
